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Video Streaming App (VOD)

Build a Video Streaming App
On-Demand Platform

Learn how to build video-on-demand platforms like Netflix, Hulu, or Disney+. This guide covers video delivery, transcoding, recommendation engines, multiple profiles, offline viewing, and parental controls.

4-6 months traditional development$70k-$180k typical costHigh complexity

VOD vs Live Streaming

FeatureVideo On-Demand (VOD)Live Streaming
Content TypePre-recorded videos, movies, showsReal-time broadcasts
Latency RequirementNot critical (instant playback)Very critical (2-30 seconds)
TranscodingOne-time, can be slow/thoroughReal-time, must be fast
CDN UsageHeavy caching, edge storagePass-through distribution
Storage NeedsVery high (entire library)Minimal (optional DVR)
Typical UseNetflix, YouTube videosTwitch, YouTube Live

Essential VOD Features

Adaptive Streaming

  • Multiple quality levels (240p-4K)
  • Automatic quality switching
  • Bandwidth detection
  • Smooth quality transitions

Offline Downloads

  • Download for offline viewing
  • DRM-protected downloads
  • Expiring offline content
  • Storage management

Multiple Profiles

  • Individual watch history
  • Personalized recommendations
  • Kids profile with restrictions
  • Profile PIN protection

Recommendations

  • Collaborative filtering
  • Content-based filtering
  • “Because you watched” rows
  • Trending and popular content

Parental Controls

  • Content rating filters (G, PG, R)
  • PIN-protected mature content
  • Viewing time limits
  • Content blocking by title

Resume Playback

  • Save playback position
  • Sync across devices
  • “Continue watching” row
  • Auto-play next episode

Video Transcoding & Delivery

VOD platforms must transcode videos into multiple quality levels to support adaptive bitrate streaming. This happens once during upload, unlike live streaming which requires real-time transcoding.

Standard Quality Ladder

4K Ultra HD (2160p)
Premium tier
15-25 Mbps
~6.75 GB/hour
Full HD (1080p)
Standard high quality
5-8 Mbps
~2.25 GB/hour
HD (720p)
Good quality
2.5-4 Mbps
~1.1 GB/hour
SD (480p)
Basic quality
1-1.5 Mbps
~450 MB/hour
Mobile (360p)
Data saver
500-800 Kbps
~225 MB/hour

Transcoding Services

AWS MediaConvert

File-based video transcoding service. Pay per minute of output. Supports all major formats and codecs.

HD output:$0.015/min
4K output:$0.060/min
Learn more →

Cloudflare Stream

All-in-one: transcoding, storage, delivery. Simple pricing per minute stored and delivered.

Storage:$5/1000 min
Delivery:$1/1000 min
Learn more →

Recommendation Engine

Netflix reports that 80% of content watched comes from recommendations. A good recommendation engine is crucial for user engagement and retention.

Collaborative Filtering

Recommends based on what similar users watched. “Users who watched X also watched Y”. Requires significant user data to be effective.

  • User-based: similar users' preferences
  • Item-based: similar content patterns
  • Matrix factorization techniques

Content-Based

Recommends based on content attributes: genre, actors, director, keywords. Works well for new users with limited history.

  • Genre and category matching
  • Metadata similarity
  • Keyword and tag analysis

Infrastructure Costs

Monthly Costs for 10,000 Users

Video Storage (5,000 hours content)$500-$1,500
CDN Bandwidth (500TB/month)$10,000-$40,000
Transcoding (100 hours/month new content)$300-$800
Backend Infrastructure$500-$2,000
Total Monthly$11,300-$44,300
*Costs scale with user count and viewing hours. CDN is the largest expense.

Build Your Video Platform with Natively

Natively's AI generates a complete video streaming app with Netflix-style interface, recommendation engine, and all the features above. You just need to add your video content.

What Natively Generates

  • React Native video player with adaptive streaming
  • Content catalog with search and categories
  • Multiple profiles with individual watchlists
  • Resume playback synced across devices
  • Parental controls and content rating filters

You Still Need

  • Video content library
  • Video hosting/CDN (Cloudflare Stream recommended ~$60/month)
  • Content transcoding (one-time per video)

💡 Natively generates the entire VOD platform. You just upload your videos and configure your CDN API keys via our AI interface.

🎯 Result: Netflix-style video streaming app ready to deploy - built in hours

Ready to Build?
Start with Natively

Build your video streaming platform with AI. Plans start at $5/month with full functionality.