It’s evident that mobile analytics are crucial to app success. But that’s just one thing — another is about choosing the tool that fits your goals, required metrics, and provides accurate data.

In this article, we’ll share our top seven mobile analytics tools for 2026.

Key Mobile App Analytics Techniques

Mobile analytics typically cover two types of data: quantitative data (what users do) and qualitative data (why they do it). Both combined create the complete picture of user behavior.

Here’s a detailed view of them.

Qualitative data

Qualitative data includes subjective information such as user behavior, emotions, and experiences. It answers the ‘why’ behind user behavior.

The standard ways to conduct qualitative analysis include user feedback and usability testing. However, they can also be paired with data visualization to get a deep understanding of how users behave.

Quantitative data

Quantitative data is more about objective information that can be represented with numbers, charts, and percentages. It defines the ‘what’ of your research.

You can measure qualitative data with two methods:

User analytics: It covers all the technical information such as user device data, demographic data, and so on.
Funnel analysis: Funnels break down user journeys into events that product teams can analyze.

7 Best Mobile Analytics Tools in 2026

There are many analytics tools out there for web, hybrid, and mobile apps. Here are our top picks for mobile apps:

1. AppsFlyer

2. Google Analytics for Firebase

3. Adjust

4. Mixpanel

5. UXCam

6. Amplitude

7. Heap

1. AppsFlyer

AppsFlyer is a mobile analytics platform designed specifically for marketing. The AI analyzes users’ emotional triggers, narrative and creative patterns to identify what drives conversions. In addition, teams can automate manual tasks with AI agents.

The platform isn’t all about analytics — It can route users from different marketing channels to personalized in-app experiences. This increases conversion and retention rate.

Key features:

Teams can view attribution, revenue, and engagement metrics all in one view
Fraud protection ensures that all the data is clean and trusted
Measure your product ROI with AppsFlyer

Pricing:

AppsFlyer offers three levels of usage-based pricing plans:

Zero: Free; includes 12,000 free conversions for the first year and core analytics
Growth: For more than 12,000 free conversions in the first year or following years, paid conversions are priced at $0.07 each
Enterprise: Custom pricing; includes attribution insights and tools for fraud prevention

2. Google Analytics for Firebase

Google Analytics for Firebase is a free analytics tool for web and mobile apps. It can give product teams basic insights on user engagement, app performance, and marketing campaign KPIs.

Teams can measure ad revenue, in-app purchases, and key user events such as downloads. Built by Google, it integrates seamlessly with the Google ecosystem. This includes platforms like Google Ads, BigQuery, and Cloud Messaging.

Key features:

Track user activity events and app performance in real-time
Create user segments to optimize your marketing campaigns

3. Adjust

Adjust is a mobile app analytics and attribution tool for marketing teams. The platform is built to optimize conversion paths such as user journeys and marketing reach. Teams can utilize AI-driven granular insights with visualization to make decisions.

Campaign performances are another key area of Adjust. Marketing teams can manage multiple ad campaigns, monitor the metrics in real-time and take action to protect budgets. In addition, the platform prevents mobile ad fraud.

Key features:

Identify users’ entire journeys from installation to conversion
Get granular insights to optimize for retention and conversions
Access analytics, reporting, and visualization for real-time data

Pricing:

Adjust offers three plans:

Base: Free for up to 1,500 monthly attributions
Core: Custom pricing for up to 250,000 annual attributions
Enterprise: Custom pricing for over 250,000 annual attributions

4. Mixpanel

Mixpanel is an event-based analytics platform for web products and mobile apps. It is primarily used to track, analyze, and optimize for user interactions. You can call it as an all-in-one platform for product, data, marketing, and engineering teams.

With session replays and feature experimentation tools, teams can understand navigation flows and conversion-driving metrics. Detailed KPIs on user events make it easier to optimize app flows.

Key features:

Track every user interaction with event-based data
Identify flaws in user journeys that prevent conversions
Create visual dashboards for KPIs to make collaboration easier

Pricing:

Mixpanels offers three plans based on scalable pricing:

Free: For up to 1M monthly events and 10K monthly session replays
Growth: Priced at $0.28 per 1K events after 1M free events
Enterprise: Custom pricing for unlimited monthly events

For the Growth plan, Mixpanel has a pricing calculator to calculate the costs based on your product’s monthly event count.

5. UXCam

UXCam is a product analytics tool focused on improving an app’s user experience. It integrates well with web, hybrid, and native mobile apps. Essentially, the platform is known for its ability to track user journeys.

You can precisely identify user interactions and technical issues. This allows you to analyze user journeys, engagement rates, and conversion funnels and make decisions based on them.

Key features:

Visualize KPIs and create interactive dashboards
Get insights on user behavior and navigation issues from session replays
Find engagement hotspots and usability issues with heatmaps

Pricing:

UXCam offers three custom plans based on a usage-based pricing model:

Starter: For up to 10,000 monthly sessions with basic product analytics
Growth: More than 10,000 monthly sessions with advanced analytics
Enterprise: Custom pricing based on monthly sessions

6. Amplitude

Amplitude is a web and mobile app analytics tool that provides detailed insights on user behavior. It is popular among product teams that need behavioral data to improve the app’s user retention rate.

With Amplitude, you can track funnels and engagement patterns that lead to conversions. The platform also lets you perform A/B testing with features and user flows to measure demand.

Key features:

Identify user behavior patterns that lead to a higher retention rate
Track user journeys with session replay to find conversion bottlenecks
Experiment with product features to understand demand

Pricing:

Amplitude offers four plans for individuals, small teams, and businesses:

Starter: For individuals; includes up to 10M events
Plus: $61 per month for small teams; includes up to 25M events
Growth: Custom pricing for businesses; includes advanced behavioral insights
Enterprise: Custom pricing for enterprises; includes cross-product analysis and advanced data controls

7. Heap

Heap is a product analytics tool focused on end-to-end user journeys to increase conversion and retention rates. It is an excellent tool for product and marketing teams that need to pinpoint user behavior.

Heap also has a standout feature known as ‘Heap Illuminate’ which send alerts on hidden friction points and conversion opportunities. In addition, the platform has session replays, heatmaps, dashboards, and automatic event tracking.

Key features:

Use user cohorts to get actionable insights for your app
Get alerts on hidden friction points, opportunities, and user behavior
Session replays are defined by user actions

Pricing:

Heap offers four plans based on a usage-based pricing model:

Free: For up to 10,000 monthly sessions
Growth: Custom pricing; includes unlimited users and reports
Pro: Custom pricing; includes report alerts, engagement matrics, and analytics
Premier: Custom pricing; includes behavioral targeting and dedicated CSM

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