Organic App Content Marketing For Beginners
You can create the best functioning app in the world. But if you don’t understand your target audience and competition, your app will fail. This is why creating banger content that resonates with your audience is crucial if you want an app that generates serious side income.
Organic App Content Marketing For Beginners
Are you struggling to figure out what content works best to market your app?
You might be procrastinating or wasting hours creating content that flops.
You can create the best functioning app in the world. But if you don’t understand your target audience and competition, your app will fail.
This is why creating banger content that resonates with your audience is crucial if you want an app that generates serious side income or becomes a standalone business.
Luckily, there’s a process you can follow to ensure you create content that hooks viewers and turns them into users.
This advice isn’t theoretical.
Take Steven Cravotta.
Steven Cravotta scaled Puff Count to $44,000 in recurring monthly revenue before exiting and selling his app to a larger European app studio.
He started by typing in his keywords on TikTok and YouTube and focusing on the most viral videos.
After that, he went to the Meta and TikTok ads library to check which ads had the most spending behind them.
You should apply a filter and only look at active ads.
Obviously, brands won’t spend money on ads that aren’t profitable, so you really should only look at this category.
If you’re reading this, you’re likely just one person without a large budget, so you need a sustainable approach.
You don’t have to spend anything yourself to find out what’s resonating with your target audience.
If you’re building a consumer app and you just want to go viral, then TikTok is the best platform for you.
Going viral on TikTok boils down to optimizing watch time and engagement.
Trending sounds often act as accelerators because TikTok's algorithm prioritizes clips using them. Smart app marketers are posting multiple versions of the same video with different captions and timing to hit algorithmic "pockets" of virality. When multiple videos hit the same structure, the algorithm detects momentum and expands the audience for all of them
On the other hand, YouTube is more competitive with a lot of high-quality content.
The key to YouTube is creating more in-depth educational content.
You have the chance to become an authority in your niche by educating viewers. This can involve giving advice, sharing your own experience, or commenting on trends and news.
Since January 2025, YouTube citations in AI-generated search results have surged by 25.21%, with a 36.66% month-over-month increase. This means your app tutorials and explainer videos are also appearing in AI overviews and Google search results.
New app marketers tend to underrate guerrilla marketing.
Guerilla marketing is essentially unconventional and creative tactics that grab attention without costing much money.
You can’t systemize it in the same way you can with traditional marketing channels.
I’m not even necessarily talking about doing anything crazy like organizing a flash mob or a public stunt.
Posting comments on people’s videos and replying to comments also fit into this category.
Content seeding on platforms like Reddit, Discord, and Telegram works really well for app marketing.
A lot of product-focused communities on Reddit have weekly recommendation or question threads. These make for a great marketing channel.
The key is authenticity. You need to convincingly look like you're not marketing while providing genuine value to the community.
In the past year, Google has been promoting Reddit pages more aggressively in its search results, which created an enormous opportunity for businesses and marketers in reaching potential customers by tapping into popular, high-visibility threads.
This means your Reddit guerrilla efforts can have SEO benefits beyond the platform itself.
For Discord, focus on building genuine connections before any product mentions. Engage yourself in quality discussions and connect with other members.
Do not introduce your products right away, since this can get you flagged as a spammer. The long game of relationship building often yields better results than quick promotional drops.
If you follow this advice, you’ll have a strong start with your app marketing. Keep watching this space because we’ll be continuing to drop knowledge about how to market an app that prints money.