Most mobile app development trends fade away and new ones come around. But others are here to stay and that’s what we call as ‘trends’. In this guide, let’s explore the top mobile app development trends for 2025.

2025 Mobile App Development Trends

The 2025 mobile app development trends are mostly about AI features. Here are all of them:

AI features
AI app generation
AR integrations
Hybrid monetization
Voice user interface

AI features

In 2025, most apps are integrated with AI features. Even if an app doesn't brand themselves as an “AI app”, it likely has some level of AI powering functionality in the background. For instance, AI features in a mobile app could seem like:

An AI chatbot for customer service
Visual search that uses natural language prompts to search an image library
Personalized content recommendations based on user behavior
Smart labeling to organize personal data
Real-time translation
Speech-to-text features

You must've seen most of these features in apps like Google Translate, Search, and Netflix. Although these platforms don't market themselves as “AI-powered”, they still use AI features.

If we look at AI as a trend, the adoption for generative AI has more than doubled in the past year — with 38% of users saying they use generative AI on a daily basis.

In addition, the global AI market is expected to reach a total of $407 billion by the end of 2027, with a compound annual growth rate of more than 36% between 2022 and 2027. This growth is mostly driven by consumers who are constantly using AI.

To conclude: AI isn’t a bubble; it is here to to stay. If you’re building mobile apps today, you need to know how to integrate AI in your apps and your customers’ interest in them. It’s an important step to stand out among thousands of new apps.

AI app generation

Beside integrating AI into your app, the use of AI to build mobile apps has become a massive trend. If you’ve spent enough time in the mobile app development space, you’re probably aware of it already.

AI app generation is growing rapidly, allowing anyone to build mobile apps from scratch without coding. Whether you’re a developer or not, AI has taken over as an assistant. Platforms like Cursor (AI coding assistant) and Natively (AI app builder) are being widely used by coders and non-coders.

You shouldn’t avoid AI-assisted development or AI app generation completely. Instead, you can combine your skills to engineer prompts or refine code to build scalable apps.

AR integrations

Augmented reality (AR) is becoming a rapid trend in mobile apps — and for more than just gaming. It may seem like a niche trend but there are over more than 1.07 mobile AR users in 2025.

It is being used across entertainment, retail, and travel apps. For instance, IKEA uses AR so that customers can view home decor in their home virtually. It has changed the way people browse and shop online.

Hybrid monetization

Hybrid monetization model is an app monetization strategy that involves a combination of two or models, such as in-app purchases, subscriptions, and in-app ads. In 2025, it is becoming an increasingly common monetization strategy.

Let’s have a look at what statistics suggest:

43% of gaming apps were using a hybrid monetization model in 2024, which was higher than the 36% in 2023.
72% of mobile game developers are looking forward to implement a hybrid monetization strategy.

It is quite clear that the hybrid model is popular among gaming apps. However, it can be adopted by other industries too. Examples include health and fitness apps, entertainment apps, and news apps.

You should plan your app’s monetization model in the early stages of planning. As you do, you can consider the hybrid model as one. Consider all the pros and cons before settling with any plan type.

Voice user interfaces

With more integrated AI tools and an increase in the popularity of wearable tech, users are adopting voice user interfaces (VUIs) more than ever before. Some of the most common VUIs are:

Speech-to-text feature in mobile apps
Voice-activated virtual assistants like Siri or Alexa
Audio transcripts from meetings

Voice user interfaces are more commonly used than you’d think. People use them for controlling music, setting alarms, and sending texts or emails. Statistics say that 72% of consumers use voice assistants.

Bottom Line

You can use these ever-lasting trends to define your app’s edge. As we know by now, AI isn’t going anywhere and so is augmented reality. These features will get more advanced in the future, and your competitors will use them.

Make sure to use these trends as a feature to solve your users’ problems. The way you offer your app’s solution matters more than what others offer.